Hetty’s Beads Promotes Waist Beads as Romantic Language at Ecobank‑JoyBusiness SME Fair

On Saturday, November 14, 2026, the second day of the Ecobank‑JoyBusiness SME Fair 2026 continued at Ghud Park, Accra Mall. Among the exhibitors, Hetty’s Beads drew attention with its waist‑bead collection described by chief executive officer Henrietta Fosuah as a “language of romantic bead communication.”

Fosuah explained that the beads can be customized with a partner’s name or short messages, allowing women to signal affection, apologies or proposals without spoken words.

“You can write your husband’s name on the beads. So, that will communicate to your husband,” she said.

Designs and their intended messages

She noted that colour, strand count and pattern each carry a specific meaning. Three strands signify love, while four strands warn against cheating. A black‑and‑gold design called “Sikakokoo” is intended to attract men, and glow‑in‑the‑dark “moonlight” beads emulate the glow of the moon.

“We have the black ones with a touch of gold. We’ve designed it in a way that attracts men,” she said.

For women entering new relationships, Fosuah recommended designs such as “Sikapa” and “Odo Pa Nsada,” which she said convey the idea that true love endures. She also suggested that changing bead designs periodically can keep a marriage fresh, as a new set may prompt conversation.

The CEO invited men to visit the Hetty’s Beads stand to learn the meanings behind the accessories, stressing that understanding the symbolism can enhance appreciation of the practice.

Vendors offered discounts on bead purchases, and organizers announced that Day 2 would feature additional deals and networking opportunities ahead of the holiday season. The fair remains open for visitors on Day 2, with exhibitors continuing to promote products and discounts.