Ghana's Film Industry Needs a Tailored Strategy, Djansi Urges

Key Takeaways

• Ghana's film industry generates revenue through international productions filming in the country.
• Sustainable revenue structures are needed to support the industry.
• A tailored film industry strategy is required to reflect Ghana's market and strengths.

Ghana's film industry has witnessed significant growth in recent years, with international productions filming in the country and contributing to the nation's economy. However, award-winning filmmaker, Leila Djansi, has emphasized the need for a tailored strategy to support the industry's growth.

Djansi, known for her critically acclaimed films such as 'Sinking Sands' and 'A Novel Romance,' believes that Ghana's film industry needs a sustainable revenue model to thrive. She argues that international productions filming in Ghana spend money on various aspects, including hotels, transport, catering, construction, equipment, locations, and local crews, generating revenue that the government can reinvest in the Film Fund.

Background & Context

The Ghanaian film industry has made significant strides in recent years, with the government implementing policies to promote the growth of the sector. The establishment of the Film Fund in 2018 aimed to provide financial support to filmmakers, but Djansi believes that a tailored strategy is necessary to ensure the industry's long-term sustainability.

The Nigerian film industry, also known as Nollywood, has been a major influence on Ghana's film industry. However, Djansi argues that Ghana should focus on building a unique model that reflects its own market and strengths rather than chasing Nigeria's numbers.

Key Findings

Djansi's proposal for a tailored film industry strategy emphasizes the need for sustainable revenue structures. She suggests that authorities establish structures that would enable Ghana's film industry to generate revenue before seeking public support.

The award-winning filmmaker believes that this approach would not only ensure the industry's sustainability but also promote the growth of local talent and entrepreneurship.

Broader Implications

The growth of Ghana's film industry has significant implications for the nation's economy and culture. A thriving film industry can create jobs, stimulate local entrepreneurship, and promote Ghana's cultural heritage. However, Djansi's proposal highlights the need for a strategic approach to achieve these goals.

The establishment of a tailored film industry strategy would not only benefit the film industry but also contribute to the nation's economic development. By focusing on sustainable revenue structures and promoting local talent, Ghana can create a thriving film industry that reflects its unique market and strengths.

Looking Ahead

As Ghana's film industry continues to grow, it is essential to implement a tailored strategy that supports its long-term sustainability. Djansi's proposal highlights the need for sustainable revenue structures and a focus on local talent and entrepreneurship.

The Ghanaian government can learn from Djansi's proposal and work towards establishing a tailored film industry strategy that reflects the nation's unique market and strengths.